The glossary
Growth, paid search, and analytics terms in plain language. One definition each, then what it looks like in practice.
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- Plate No. 011ConquestingBidding on a competitor’s brand name to intercept their searchers.Read →
- Plate No. 006Conversion trackingRecording the actions that matter, so you know which ads and pages produced them.Read →
- Plate No. 008Cross-domain trackingKeeping one visitor’s session intact when they move between your domains.Read →